In July 2016, Defin’d showcased its ability to precisely segment Australian voters by their demography, behaviour and life stage –  providing an unprecedented level of information about Australians and how they might vote.

Select a state and electorate to see how Defin’d depicted Australia’s voting preferences.

Electorate walk through

In this brief video, Colin Brigstock walks you through an example of the Defin’d Overview and Heat map snapshots.

Watch video

Discuss the election or other insights powered by Defin’d

Colin Brigstock

Colin Brigstock

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