Defin’d data has revealed the most fashion conscious suburbs in Sydney & Melbourne. You can view the dashboards below.
New South Wales
How was this done?
The Defin’d team took people who ranked fashion as highly important to them in the Nielsen Consumer Media View survey, looked at their common traits and using our Defin’d population dataset rolled the findings out across Australia. We were able to quickly locate a number of groups with varying attitudes to fashion and accurately give each suburb a fashion score and rank.