Defin’d data has revealed the most fashion conscious suburbs in Sydney & Melbourne.

Access Defin’d tailored data to see the fashion care factor in NSW & Victoria suburbs. A score closer to 100 means this suburb is extremely “fashion-forward”, and a score of 50 is average.

Select an area from the menu below to find a suburb’s fashion score.


The group who identified with most keeping up with the latest seasonal trends were “fashion forward females” comprised of younger women under the age of 35. This group was found to be 1.5 times more likely to keep up with new fashions compared to the average Australian.

New South Wales


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How was this done?

The Defin’d team took people who ranked fashion as highly important to them in the Nielsen Consumer Media View survey, looked at their common traits and using our Defin’d population dataset rolled the findings out across Australia.  We were able to quickly locate a number of groups with varying attitudes to fashion and accurately give each suburb a fashion score and rank.

The top ten most fashionable suburbs in Sydney are:

  1. Haymarket
  2. Rhodes
  3. Chippendale
  4. Ultimo
  5. Sydney CBD
  6. Wolli Creek
  7. Darlington, Sydney
  8. St Leonards
  9. Zetland
  10. Harris Park

The top ten most fashionable suburbs in Melbourne are:

  1. Carlton
  2. Melbourne CBD
  3. Southbank
  4. Travancore
  5. Parkville
  6. West Melbourne
  7. North Melbourne
  8. Clayton
  9. Carlton North
  10. Cremorne

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Stephen Lee

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