Aussie suburbs most likely to adopt self-driving cars

By | Big Data

Our latest data analysis has identified the key suburbs across Sydney, Melbourne, Brisbane and Perth that are likely to have the highest take up of autonomous vehicles.

The data located individuals with key characteristics that would suggest they are more likely to be purchasers of autonomous vehicles than the rest of the population.  These characteristics included having high household incomes, being an ‘early adopter’ of technology and being an ‘enthusiast’ of cars and vehicle technology.

“Taking these consumer characteristics into account our data pinpointed exactly where these people lived and the suburbs in major Australian cities which will be the first to have autonomous vehicles cruising around,” said Ashish Ahluwalia, Defin’d Principal.

“While we believe that it’ll take some time before autonomous vehicles to become a major force (in numbers) on the roads, it’s certainly worth starting to think about where these vehicles will be most utilised. This can help governments and manufacturers can start to plan the longer term infrastructure needs and road modifications that may be necessitated, and develop roll-out plans with appropriate resource prioritisation,” said Ashish.


Results by state:

Melbourne top suburbsMelbourne suburbs

  • Port Melbourne, South Melbourne, Southbank, Melbourne, South Yarra, Toorak, Malvern, Malvern East, Hawthorn, Kew, Glen Iris, Camberwell, Canterbury, Balwyn, Balwyn North, Doncaster, Templestowe, Doncaster, Glen Waverly, Brighton

The east of Melbourne typically features wealthier households that are more likely to have the means to be among the first to pay for the technology.  It’s therefore not surprising that these households are likely to purchase autonomous vehicles.  It’s also worth noting that the ‘corridor’ from Port Melbourne to Templestowe has no train lines.  Households in these suburbs are perhaps more reliant on driving than others and therefore place greater value on motor vehicle technology and comfort features.


Sydney top suburbsSydney suburbs

  • Baulkham Hills, Castle Hill, West Pennant Hills, Wahroonga, St Ives, Pymble, Killara, Lindfield, Roseville, Chatswood, Artarmon, Hunters Hill, Mosman, Vaucluse, Pyrmont, Sydney, Alexandria, Bellevue Hill, Woollahra

Many of the suburbs likely to have a high take up of autonomous vehicles were positioned alongside the Pacific Highway in Northern Sydney (Artarmon, Chatswood, Killara etc.).  Suburbs of high wealth such as those in the Eastern Suburbs, Mosman and Hunter’s Hill are no surprise inclusion.  Inner suburbs Sydney and Pyrmont are also likely to have a high take up of autonomous vehicles.  Strathfield and Alexandria are the only two suburbs representing Sydney’s Inner West.  Hills district suburbs Castle Hill, Baulkham Hills and West Pennant Hills are large suburbs that will feature a lot of autonomous vehicles largely because there are a lot of vehicles in these suburbs.

Brisbane top suburbsBrisbane suburbs

  • Kenmore, Chapel Hill, Indoropilly, Bardon, Ashgrove, Brisbane City, Spring Hill, Paddington, Fortitude Valley, Teneriffe, Bulimba, Ascot, Clayfield, Coorparoo, Camp Hill, Carindale, Sunnybank Hills, Calamvale

Suburbs in close proximity and north of the Brisbane River are known for their affluence, therefore it is not surprising to see that these suburbs are likely to contain early adopters of autonomous vehicles.  Suburbs from the affluent western suburbs also make this list.  Sunnybank Hills and Calamvale are perhaps surprises in this list given their distance from the Brisbane CBD.


Perth top suburbsPerth suburbs

  • Duncraig, Stirling, Osborne Park, Mount Hawthorn, Wembley, Floreat, City Beach, Subiaco, West Perth, Perth, South Perth, Nedlands, Claremont, Dalkeith, Cottesloe, South Perth, Dalkeith, Mosman Park, Applecross, Mount Pleasant, Bentley

Results typically reflected the wealthiest suburbs in WA, with the wealthiest suburbs such as Nedlands, City Beach taking out the highest ranks. Fringe suburbs such as Duncraig and Canning Vale are perhaps larger suburbs that are likely to have a lot of vehicles in them anyway.



Contact us to talk about how our analytics can help you

Our new technology and analytics platform

By | Uncategorized | No Comments

We have partnered with secure data and trusted collaboration company IXUP Limited to today launch a new technology and analytics platform designed for users to embrace next generation analytics. Unlike risky data sharing practices, the secure data platform never exposes data – not even to other participants.

This partnership will enable deeper insights from additional data sources that are not limited to what an organisation collects.  Layering external data improves product matching to an individual’s specific circumstances.

Dean Joscelyne, IXUP & Aaron Cutter, Defin’d launch the new technology analytics for insurer

Aaron Cutter, Principal at Finity Consulting and Defin’d, said, “The Finity-IXUP partnership will give insurers a new level of capability in using more data sources for effective decision-making while maintaining absolute control over their own data. IXUP’s unique platform enables Defin’d users to better understand and explain trends in performance through advanced analytics across multiple data sources, including common personal information.”

The introduction of the IXUP platform will remove the barriers for insurers to collaborate and enrich their own data to improve pricing, underwriting and claims management. Increased collaboration may also see the insurance industry reap the benefits from the potential improvement in fraud detection and prevention – this would mean lower costs that would ultimately be passed on to consumers via lower insurance premiums.

Commenting on the launch of the new platform, IXUP Founder & Executive Director Dean Joscelyne, said: “Insurers have a business imperative to connect external data sources, yet there’s absolutely no tolerance for insecure practices. Finity understand data sources simply cannot be safely connected and robust analytics conducted unless the data is 100 percent protected at all times, and that’s where IXUP comes in. Our Australian developed software platform removes those risks and barriers, allowing for secure data collaboration. We’re thrilled our partner has chosen to rely on IXUP’s technology.

“Customer expectations have changed. We’re in a digital era now – insurance companies need a more holistic view of their customers, and they need to make better informed decisions operationally and industry-wide. This is innovative work that’s accelerating the next generation of analytics. At IXUP, we’re excited to be a part of enabling secure data collaboration for our partner Finity.”

Listen to Ash Ahluawalia discuss data collaboration and insurance here:

See you at ADMA Data Day!

By | Partnerships

Defin’d is a proud sponsor of ADMA Data Day 2018.

Data Day is the most comprehensive data-driven conference in Australia and will provide the opportunity to learn the latest and most innovative applications of data. From global brands leading the charge with data including The Economist, Google and Intuit.

The event will be held in Melbourne on 23 February and Sydney on 26 February.

As an event sponsor we are delighted to extend to a 30% discount off tickets to our clients.  To request the code to redeem this offer get in touch with your Defin’d consultant before registration closes!

Click here to register

We look forward to seeing you there!


Suburbs most likely to vote ‘yes’ in Same Sex Marriage Survey

By | Uncategorized

New Defin’d data has revealed the top ten suburbs in Melbourne and Sydney that are most likely to vote ‘yes’ in the Australian Marriage Law Postal Survey.

Sydney: Top ten

The top ten suburbs in Sydney most likely to vote yes (allowing for expected variations in response rates) are:

  1. Chippendale
  2. Camperdown
  3. Ultimo
  4. Enmore
  5. Erskineville
  6. Alexandria
  7. Pyrmont
  8. Neutral Bay
  9. Darlinghurst
  10. Sydney


Image: Greater support (green) and lesser support (red) across Sydney’s suburbs.

Melbourne: Top ten

The top ten suburbs in Melbourne most likely to vote yes are:

  1. Melbourne University
  2. Melbourne CBD
  3. Southbank
  4. Elwood
  5. St Kilda
  6. West Melbourne
  7. Carlton
  8. Carlton North
  9. East Melbourne
  10. North Melbourne


Image: Greater support (green) and lesser support (red) across Melbourne’s suburbs.

“Our data highlights an obvious inner city vs outer suburban areas divide, with outer suburbs demonstrating greater representation of more traditional views. This is apparent in both Sydney and Melbourne and we are also see the same trend in other capital cities,” said Ashish Ahluwalia, Defin’d Principal.

Defin’d launches Gems micro segments

By | Big Data

Today, Defin’d launched the new customer micro segmentation product providing precise and comprehensive insights into your customers, prospects and markets: Defin’d Gems.

Gems allows you to profile and understand your market and the customer segments within it in a manner not previously possible. It enables not only more strategic and targeted engagement with your customers but also unparalleled insights into who your customers are, where they are and how best to reach them.

Included in the Gems data are insights on customer behaviours, attitudes, purchasing preferences and media consumption habits.

How is Gems different?

One size does not fit all.

Recognising population diversity, Gems are attributed to individuals, rather than households. Gems segmentation starts with psycho-graphic attributes focusing on the consumer mindset not just basic demographics.

Meet the Gem Communities

Defin’d data reveals most fashion conscious suburbs

By | Big Data, Fashion

New data has revealed the top ten most fashion conscious suburbs in Sydney and Melbourne. Haymarket was found to be the most fashionable suburb in metropolitan Sydney while Carlton had the most style conscious residents in Melbourne.

The group who identified most with keeping up with the latest seasonal trends were “fashion forward females” comprised of younger women under the age of 35. This group was found to be 1.5 times more likely to keep up with new fashions compared to the average Australian. These findings were generated by the Defin’d dataset and analytics.

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