Defin’d is powered by Finity Consulting – the real data experts and Australia’s largest independent actuarial and analytical consulting firm.

With 120+ employees, market-leading analysis is at the core of everything we do. For over 30 years, our actuaries and data analysts have been providing leading edge analytics, transforming huge volumes of data into actionable business decisions. Our team of results-oriented professionals are expert in unlocking the secrets hidden in vast datasets to uncover new insights and provide a unique and sound perspective on your business challenges.

Meet the team




Defin’d uses a combination of certified physical, on-site and on-demand cloud-based computing. This means we leverage the latest high capacity parallel processing, data interrogation and data visualisation technologies to deliver appropriate, cost effective and integrated solutions. Our cloud services are certified and based in Australia.

Our external partners and IT service providers are also certified experts in data security, management and governance, compliant with privacy laws and managed to international standards.

Our Partners


Our strategic alliance with global measurement company, Nielsen, gives businesses access to unique qualitative and quantitative analytics data. Together we can offer businesses to track and optimise customer segments through research and data. This refines the timing of customer communications to improve conversion, propensity to switch and the overall customer experience.

Download announcement media release


Data Republic

Data Republic’s “Senate” platform helps data exchange between any parties that wish to share data. Defin’d is an Analytical Partner of Data Republic’s Senate, which means we are experts at extracting insights from the wide range of data sources available from the Senate. We also make some of our data available on the Senate for others to use.


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