Our latest data analysis has identified the key suburbs across Sydney, Melbourne, Brisbane and Perth that are likely to have the highest take up of autonomous vehicles.
The data located individuals with key characteristics that would suggest they are more likely to be purchasers of autonomous vehicles than the rest of the population. These characteristics included having high household incomes, being an ‘early adopter’ of technology and being an ‘enthusiast’ of cars and vehicle technology.
“Taking these consumer characteristics into account our data pinpointed exactly where these people lived and the suburbs in major Australian cities which will be the first to have autonomous vehicles cruising around,” said Ashish Ahluwalia, Defin’d Principal.
“While we believe that it’ll take some time before autonomous vehicles to become a major force (in numbers) on the roads, it’s certainly worth starting to think about where these vehicles will be most utilised. This can help governments and manufacturers can start to plan the longer term infrastructure needs and road modifications that may be necessitated, and develop roll-out plans with appropriate resource prioritisation,” said Ashish.
Results by state:
- Port Melbourne, South Melbourne, Southbank, Melbourne, South Yarra, Toorak, Malvern, Malvern East, Hawthorn, Kew, Glen Iris, Camberwell, Canterbury, Balwyn, Balwyn North, Doncaster, Templestowe, Doncaster, Glen Waverly, Brighton
The east of Melbourne typically features wealthier households that are more likely to have the means to be among the first to pay for the technology. It’s therefore not surprising that these households are likely to purchase autonomous vehicles. It’s also worth noting that the ‘corridor’ from Port Melbourne to Templestowe has no train lines. Households in these suburbs are perhaps more reliant on driving than others and therefore place greater value on motor vehicle technology and comfort features.
- Baulkham Hills, Castle Hill, West Pennant Hills, Wahroonga, St Ives, Pymble, Killara, Lindfield, Roseville, Chatswood, Artarmon, Hunters Hill, Mosman, Vaucluse, Pyrmont, Sydney, Alexandria, Bellevue Hill, Woollahra
Many of the suburbs likely to have a high take up of autonomous vehicles were positioned alongside the Pacific Highway in Northern Sydney (Artarmon, Chatswood, Killara etc.). Suburbs of high wealth such as those in the Eastern Suburbs, Mosman and Hunter’s Hill are no surprise inclusion. Inner suburbs Sydney and Pyrmont are also likely to have a high take up of autonomous vehicles. Strathfield and Alexandria are the only two suburbs representing Sydney’s Inner West. Hills district suburbs Castle Hill, Baulkham Hills and West Pennant Hills are large suburbs that will feature a lot of autonomous vehicles largely because there are a lot of vehicles in these suburbs.
- Kenmore, Chapel Hill, Indoropilly, Bardon, Ashgrove, Brisbane City, Spring Hill, Paddington, Fortitude Valley, Teneriffe, Bulimba, Ascot, Clayfield, Coorparoo, Camp Hill, Carindale, Sunnybank Hills, Calamvale
Suburbs in close proximity and north of the Brisbane River are known for their affluence, therefore it is not surprising to see that these suburbs are likely to contain early adopters of autonomous vehicles. Suburbs from the affluent western suburbs also make this list. Sunnybank Hills and Calamvale are perhaps surprises in this list given their distance from the Brisbane CBD.
- Duncraig, Stirling, Osborne Park, Mount Hawthorn, Wembley, Floreat, City Beach, Subiaco, West Perth, Perth, South Perth, Nedlands, Claremont, Dalkeith, Cottesloe, South Perth, Dalkeith, Mosman Park, Applecross, Mount Pleasant, Bentley
Results typically reflected the wealthiest suburbs in WA, with the wealthiest suburbs such as Nedlands, City Beach taking out the highest ranks. Fringe suburbs such as Duncraig and Canning Vale are perhaps larger suburbs that are likely to have a lot of vehicles in them anyway.
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