Defin'd launches Gems micro segments

Defin’d launches Gems micro segments

By August 16, 2017Big Data

Today, Defin’d launched the new customer micro segmentation product providing precise and comprehensive insights into your customers, prospects and markets: Defin’d Gems.

Gems allows you to profile and understand your market and the customer segments within it in a manner not previously possible. It enables not only more strategic and targeted engagement with your customers but also unparalleled insights into who your customers are, where they are and how best to reach them.

Included in the Gems data are insights on customer behaviours, attitudes, purchasing preferences and media consumption habits.

How is Gems different?

One size does not fit all.

Recognising population diversity, Gems are attributed to individuals, rather than households. Gems segmentation starts with psycho-graphic attributes focusing on the consumer mindset not just basic demographics.

Meet the Gem Communities