Meet the Gem communities – providing precious, accurate and comprehensive insights into your customers, and prospects.

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Gems cover every individual in Australia, allowing you to see who your customers really are, where they are and how best to reach them. Gems provides an accessible guide to help you define, measure, describe and engage with current and potential customers.

Meet the Gems

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Innovators

Gems-02b-Conventionalist

Conventionalists

Gems-03b-Cosmopolitan

Cosmopolitans

Gems-04b-Achiever

Achievers

Gems-05b-Contemporary

Contemporaries

Gems-06b-Broadcaster

Broadcasters

Gems-07b-Pragmatists

Pragmatists

Gems-08b-Bohos

Bohos

Get personal with your customer database

Take your customer and prospect database to the next level, by tagging them with Gem Communities, gaining insight on behaviours, attitudes and media preferences. Build a profile of your customers, as well as your prospects, understand how to reach them and personalise the customer journey.

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Unparalleled insights

  • Optimise the geographic location of advertising initiatives
  • Build a profile of your customers, as well as your prospects
  • Conduct audience and market penetration analysis
  • Tailor media and marketing content
  • Personalise the customer journey
  • Accurately measure ROI
  • Media channel planning
  • Market sizing

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How Gems is different

  • Gems are attributed to individuals, not households
  • Segmentation starts with psychographic attributes, and focusing on the consumer mindset, not just basic demographics
  • Recognises the population diversity and allocates Gems to individuals and households, as opposed to a one size fits all models for the whole SA1 or meshblock

Discuss the power of Defin’d Gems

ashish-ahluwalia

Ashish Ahluwalia

Ph +61 2 8252 3373
Mobile + 61 410 883 627
ashish.ahluwalia@defind.com.au

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